Blogging has become one of the most powerful forms of communication on the web. It is fresh, it is now and it get the search engines excited. Thus, it moves you up in search engine rankings and placement.
Your Blog is best managed by two critical sorting tools; categories for your blog posts and tag words that you should keep in mind to help guide people to your posts. There is an unlimited number of categories and tag words available to you. So use as many as make practical sense. You may choose to have your Blog categories visible in your Top Navigation Menu area. It will consume one of the 5-7 Primary page slots. You may also choose several post options on the side bar navigation.
Good quality blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites. In that sense, blogging can be seen as a form of social networking. Indeed, bloggers do not only produce content to post on their blogs but also build social relations with their readers and other bloggers.
Many blogs provide commentary on a particular subject; others function as more personal online diaries; yet still others function more as online brand advertising of a particular individual or company. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (art blog), photographs (photoblog), videos (video blogging or vlogging), music (MP3 blog), and audio (podcasting). Microblogging is another type of blogging, featuring very short posts.